Conduit ($1M in pre-seed crowdsourced funding)

Co-led pivot into new sector with CEO from providing quantum computing service to biotech-research led patented consumer product. Devised pitch deck that raised first round of funding post-pivot. Laid Go-to-Marketing Strategy foundation under the mentorship of a renowned VC advisor. Managed partnership with White House in the race to the first COVID Rapid Testing consumer kit.

Knowledge Tech Startup ($9M in pre-seed funding) 

Created the founding white paper that helped acquire the first cohort of users. Led primary and secondary customer research efforts to validate business model and inform product roadmap. Strategized value-based pricing and packaging to maximize revenue.

Transformative Technology Academy

Estalished Standard Operating Procedures (SOP) for admission selection criteria with the goal of fostering a supportive, sustainable, resilient, and inclusive community of forward-thinking entrepreneurs, practising design thinking to always "make room at the table". Helped acquire the first cohort of startup attendees from all over the world into Transformative Technology Org's Academy Program (similar to an incubator). Co-led digital marketing campaign for the program that attracted over a thousand applications in two weeks. Contributed reports on the latest academic and market research trends, focusing on SaaS-enabled biotech designs and solutions for behavioral and emotional wellbeing. 

Strategy and Operations

Flexport

Led Growth Operations team and delivered high impact lead generation and territory assignment solutions, before the function evolved into two teams, Sales Operations and Demand Generation. Played a critical role in building a robust business intelligence engine - by leveraging data pipeline automation, API intergration, and CRM workflow design - to drive effective new customer acquisition, re-marketing, churn win-back, cross-selling, and up-selling strategies. I work with all types of stakeholders to create value for the org and the customers, including IT managers, data scientists, business analysts, sales directors, regional GMs, finance operations, researchers, industry experts, product managers, DEI initiative leaders and CRO to uncover opportunities and process flaws. 

Allschool (Spark Education Group)

(Promoted to Product Manager, Brand)
Established the equity-first value proposition, leveraged patented interactive math curriculum designs and AI-enabled learning solutions for a flagship math e-learning product, and devised product-led GTM strategies to enter new markets including US, Canada, and Indian markets. Investigated data governance and pipelines to drive data-driven decision making and product literacy at the company.

(Product Operations manager, Growth)

Worked closely with Head of Design, UIUX, Product Design, Content Marketing, Data Governance, DevOps, Engineering, and CTO in both China and US regions operating in differnt languages, opposite time zones and different market conditions, to re-brand the company's official website, centralize knowledge base into a single source of truth, maximize automation of workflows and reporting, lead change management initiatives, and drive org-wide adoption (the company has thousands of employees). Created prolific prioritization frameworks as well as Stakeholder Requirement, Product Requirement, and Business Requirement documents to drive cross-functional collaboration, end-to-end implementation, and higher productivity.

Data Analytics

Projects I have worked on for Fortune 500 companies:

1. Classification of content submitted by users on a social platform: Used statsmodels and scikit-learn to predict whether videos presented claims or opinions to improve triaging process of videos for human review.

2. Classification of an Autonomous Driving Vehicle company's 3-sided Marketplace data set: Built decision tree, random forest, and XGBoost to predict user churn.

3. Used multiple regression to predict ride fares, data that would be used as part of a suite of models to optimize revenue for the company and its drivers.

Programming Languages: SQL, Python, R

Python Packages: numpy, Pandas, Scipy, seaborn, Matplotlib, statsmodels, scikit-learn

R Packages: car, MASS, dplyr, ggplot2, tidyr, caret, stringr, tidymodels, sgd, lars

Machine Learning Models: regression (linear, logistic), Naive Bayes, decision trees, random forest, AdaBoost, XGBoost

Creative Writing

I have topped public speaking class as a foreign student in undergrad and performed for UC Berkeley's English and Rhetorics departments' entertainment.

“It is the time you have wasted for your rose that makes your rose so important.”  -  The Rose, The Little Prince, by Antoine de Saint-Exupéry

“Because through love comes calm, and through calm comes thought.” — Willoughby, 𝘛𝘩𝘳𝘦𝘦 𝘉𝘪𝘭𝘭𝘣𝘰𝘢𝘳𝘥𝘴 𝘖𝘶𝘵𝘴𝘪𝘥𝘦 𝘌𝘣𝘣𝘪𝘯𝘨, 𝘔𝘪𝘴𝘴𝘰𝘶𝘳𝘪